If you have never had a web site, it is hard to know what it should be like. Start small and simple. Don’t try to do to much to quickly. Build a web presence. Then add to it as your needs require. Design it to work with your business needs in mind.

Pick a monthly payment you can afford to maintain. Don’t have a site with large up front costs if you can avoid it. (Large Store or Shopping Carts may be an exception.) The point is, your site may change often so plan and budget for it.

Promote it!!! This is the most important thing you can do to make your site work! Put your web site address (URL) and e-mail address on your business cards, brochures, newspaper ads, newsletters, yellow page ads, building signs, correspondence, and on bills, In other words: Everything!! In the past, most people communicated with your business in person, by mail or by telephone. The next generation of customers will also want to use your web site and e-mail.

Don’t expect miracles from Search Engines. Most key word searches come up with thousands of "hits’. They work well when someone remembers ‘something’ about your company or product and then searches for it. Most sites don’t get many hits from random searches.

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